Behind every athlete, there’s often a team helping them succeed off the field. Sports agency jobs play a big part in that success. These companies manage contracts, handle sponsorships, and support athletic careers in many ways. While sports agents are the most visible role, agencies also need people in legal, marketing, operations, and support teams to function.
Jobs in the sports industry are becoming more popular as more people look for a long-term career as a sports professional. The appeal of working in professional sports continues to grow, and sports agencies are key players in that world. And the good news is, you don’t have to be an athlete or have experience in the world of sport to start.
If you’re organized, outgoing, and motivated, you can find a place at a sports agency—even in a sports agency entry-level job.
Types of Sports Agency Jobs
There’s a wide variety of jobs available at a sports agency. Some are client-facing, while others focus on behind-the-scenes work. No matter the role, they all play a part in helping athletes and sports figures succeed.
Sports Talent Agency Jobs
These jobs involve managing athletes and representing coaches or even broadcasters. People in these roles negotiate contracts, offer career advice, and handle endorsement deals. They often attend games, meetings, and events to support clients and grow relationships.
A sports agent requires strong communication, business sense, and legal understanding. Some positions may require a law degree, especially if the agent is responsible for contract negotiations or legal reviews.
Sports talent agency roles can include:
- Sports Agent – Represents athletes in contract talks, endorsements, and overall career planning.
- Player Representative – Works directly with athletes to manage their professional image, branding, and business relationships.
- Recruiting Coordinator – Identifies and evaluates potential new clients, especially rising athletes in college or amateur leagues.
- Client Manager – Maintains ongoing relationships with athletes, handling day-to-day communications, scheduling, and service needs.
- Athlete Advisor – Provides long-term planning support, including financial guidance, branding input, and post-career transitions.
Entry-Level Sports Agency Jobs
You don’t have to start at the top. Many people begin their careers as assistants, interns, or client service coordinators in sports agencies. These roles help with scheduling, research, marketing tasks, and client communications. While they may seem basic, these positions provide a behind-the-scenes look at how agents work.
They also allow new hires to work with different departments and build the skills needed to grow.
A background check is usually required when applying for a role in a sports agency, especially those that work closely with athletes or handle sensitive contract details. Being professional, organized, and trustworthy is essential.
Entry-level sports agent roles may include:
- Agent Assistant – Supports one or more sports agents with administrative tasks, scheduling, travel arrangements, and document prep.
- Client Services Coordinator – Acts as a point of contact for clients, helping manage logistics, communication, and basic client needs.
- Marketing Intern – Assists with sponsorship research, social media content, and campaign planning.
- Legal Intern – Helps legal teams with contract prep, compliance research, and case documentation.
- Operations Assistant – Handles office tasks, meeting setups, internal communication, and agency coordination.
Marketing & Branding Roles
Athletes are more than just players—they’re also public figures. That’s why sports agencies hire people to manage their public image. These jobs focus on brand partnerships, social media strategy, sponsorships, and media appearances. This is a solid career path if you’re creative and enjoy building strong messaging for public campaigns.
Brand managers, partnership coordinators, and digital content strategists work to shape how athletes appear to fans, sponsors, and the public. Sports marketing professionals also help secure endorsement deals that can significantly boost an athlete’s income and public image.
Typical marketing and branding job titles can include:
- Brand Manager – Develops and oversees the athlete’s brand image, ensuring it aligns with sponsorship and public relations goals.
- Sponsorship Coordinator – Researches and negotiates brand partnerships and endorsement deals for clients.
- Digital Content Strategist – Plans and creates digital content across social media, websites, and streaming platforms.
- Social Media Manager – Manages athlete profiles and agency accounts, crafting posts and handling audience engagement.
- Media Relations Specialist – Coordinates interviews, press releases, and media appearances to maintain a positive public image.
Legal & Contract Support
Every deal needs to be reviewed, approved, and signed. Agencies rely on legal teams to help with deal structuring, contract terms, compliance, and conflict resolution. A law degree and a strong grasp of contract negotiations are often necessary for these roles. These professionals help protect both the agency and the client.
Legal and contract support jobs can include:
- Sports Contract Attorney – Drafts, reviews, and negotiates athlete contracts, sponsorships, and legal agreements.
- Legal Counsel – Advises the agency and its clients on legal risks, compliance issues, and contract terms.
- Compliance Officer – Ensures the agency operates within legal and regulatory guidelines, especially in recruiting and deal-making.
- Contract Analyst – Review and summarize contract details to support agents and legal teams in decision-making.
- Paralegal (Sports Division) – Provides administrative and research support to attorneys, including case prep and document handling.
Sports Agency Jobs Salary Expectations
Pay depends on your role, experience, and the agency’s size. Entry-level sports agency jobs like assistants or interns usually cost around $35,000 to $45,000 annually. Mid-level roles such as client managers or marketing leads often earn between $60,000 and $100,000.
Sports agents who manage athletes directly and close high-value contracts can earn well into six figures. Many sports agent careers include commission structures, where agents get a percentage of the contracts or endorsement deals they secure for clients.
Larger sports agencies with famous clients offer higher pay, but smaller firms might allow you to move up faster. Salaries may also vary depending on your location, area of focus, and experience level.
Skills & Qualifications for Sports Agency Jobs
Working at a sports agency means dealing with people, contracts, and tight deadlines. Here are some of the most helpful skills to have:
- Communication: You need to be clear, persuasive, and professional in speaking and writing. Good communication builds trust and avoids confusion, whether you’re emailing a brand, discussing a contract, or talking to a client.
- Organization: Agents juggle multiple tasks—player schedules, deal deadlines, sponsor meetings, etc. Staying on top of everything without missing a beat is critical to success.
- Research: From learning about new marketing trends to understanding contract details or scouting talent, research helps you stay sharp and make informed decisions.
- Negotiation Skills: Agents often speak on behalf of their clients in deal-making. Knowing how to present value, listen actively, and reach a win-win outcome makes a big difference in salary talks or brand agreements.
- Time Management: Sports and the work around it move fast. Prioritizing daily tasks, handling last-minute requests, and keeping projects on track are all part of the job.
- Networking: Building relationships in the sports industry is essential. From team contacts to brand partners, having a strong network can lead to new opportunities and help your clients get ahead.
A sports management, business, marketing, or law degree can help. Some agents also have advanced degrees, such as a law or an MBA. But experience matters as much. Internships with college teams, entertainment agencies, or sports events expose you to how the professional sports business works.
A solid understanding of sport management and how agencies operate will make you a stronger candidate. Many agencies also look for applicants who know how to use tools for managing social media, data analytics, or customer relationships.
How to Get a Job at a Sports Agency
Breaking into a sports agency takes effort, but many people succeed by staying focused and being open to learning. The path is competitive, but there are clear ways to improve your chances. Some professionals start from sports-related college programs, while others transition from law, media, or event planning.
Step 1 – Build a Foundation with Internships or Sports-Adjacent Experience
Look for sports internships or part-time jobs in related areas. You can work with college athletic departments, entertainment companies, marketing firms, or event planning teams. These roles teach you how different parts of the sports industry connect. Even volunteer experience with local leagues or tournaments can help.
If you’re still in school, try to get hands-on experience related to sports management. A degree in sports management combined with an internship can open many doors.
Step 2 – Network and Make Industry Connections
Connections are a big part of the sports agency world. Attend local and national events, sports law panels, and career fairs. Join online groups related to sports agent jobs or sports management. Follow professionals on LinkedIn and reach out for short calls to learn about their career paths.
Making a good impression and staying in touch with people can lead to recommendations, referrals, or job opportunities.
Step 3 – Prepare a Standout Resume and Cover Letter
A strong application shows more than your job history. It should highlight your passion for sports, attention to detail, and ability to work under pressure. Tailor each resume and cover letter to the role. If you’ve worked on school projects, managed athletes in a school program, or helped with brand campaigns, mention it.
Remember to include internship experience, volunteer work, or anything else that shows you understand how sports agencies work.
Step 4 – Target Agencies That Offer Entry-Level Opportunities
Focus your search on companies known to hire beginners. Big firms like CAA, Wasserman, Octagon, Excel Sports, and Endeavor often post job openings for entry-level roles. Keep an eye on their careers pages and set job alerts. Use trusted platforms like JobsInSports.com to track new listings across the sports industry.
Patience and persistence are key. The sports industry can be competitive, but the right opportunity will come if you stay active and apply.
Where to Find Your Next Sports Agency Job
JobsInSports.com can be your go-to resource for breaking into the agency side of professional sports. Whether you aim to become an agent, assist with contract negotiations, or support athletes through marketing or legal roles, this platform offers access to various sports agency jobs.
You’ll find full-time, remote, and entry-level positions posted regularly. In addition to job listings, JobsInSports provides résumé tips, job alerts, and prep materials to help you stand out.
No matter your background—whether you studied sport management, marketing, or law—this is a smart place to begin or grow your sports agent career.
