The National Hockey League (NHL) isn’t just home to the world’s best hockey players. It’s also one of the most exciting organizations to work for off the ice. From marketing and broadcasting to analytics and player development, there are hundreds of ways to build a fulfilling career in professional hockey.
If you’ve ever wondered how to get a job in the NHL, even if you’re not a player, you’re in the right place. This article breaks down the skills, education, and experience you need, along with insider tips on internships, networking, and entry-level NHL jobs that can help you launch your career in the league.
What Skills and Education Do You Need to Work in the NHL?
Working in the NHL requires the right mix of education, skills, and real-world experience. Many successful professionals in the league come from academic backgrounds such as Sports Management, Marketing, Business, Communications, and Data Analytics. Others with degrees in Exercise Science or Kinesiology build careers in training, conditioning, or sports science.
Here’s how education connects to different NHL job opportunities:
- Sports Management or Business: Ideal for roles in team operations, sponsorships, or logistics.
- Marketing or Communications: Great for fan engagement, content creation, and media relations.
- Data Analytics: Opens doors to performance analysis or ticketing analytics.
- Exercise Science or Sports Medicine: Leads to careers in athletic training, player health, and conditioning.
Soft skills like teamwork, communication, leadership, and adaptability are critical for success in a fast-paced environment. On the technical side, familiarity with CRM systems, sports data analytics tools, social media management platforms, and event operations software can set you apart.
For example, roles like NHL Analyst require strong analytical and data skills, attention to detail, and the ability to communicate insights effectively to coaches and management. A degree in data analytics, statistics, or sports science, combined with proficiency in analytics software and video review tools, can be especially valuable.
How to Get a Job in the NHL (Step-by-Step Guide)
Landing a job in professional sports can be competitive, but with the right plan, you can position yourself for success. Follow these steps to make your NHL career goals a reality.
Step 1: Gain Experience Through Internships
Internships are the best entry point into the NHL ecosystem. They give you hands-on experience, industry connections, and a front-row seat to how professional teams and the league operate. NHL teams and league offices regularly offer internships across departments, including social media, ticket sales, analytics, and event operations.
These experiences often lead to full-time roles. Many current NHL executives began their careers as interns before moving up through the ranks. If you’re still in school or a recent graduate, an NHL internship is your opportunity to learn, network, and prove your dedication to the sport.
Step 2: Build Your Resume Around the Hockey Industry
Even if you haven’t worked in sports before, you probably have transferable experience. Roles in event planning, sales, marketing, customer service, or data analysis all translate well to NHL positions.
When crafting your resume, highlight projects that demonstrate your ability to manage deadlines, work on a team, and deliver measurable results. Include keywords like sports marketing, operations support, or event logistics—these align with the language used in NHL job descriptions.
If you’ve volunteered at local sporting events or community hockey programs, include that, too. It shows initiative and industry commitment.
Step 3: Network with NHL Professionals
Networking is one of the most effective ways to find NHL job opportunities. Attend sports career fairs, join hockey business associations, and participate in online forums where industry professionals connect.
JobsInSports.com offers The Network, a platform that connects you directly with NHL recruiters, hiring managers, and other professionals in sports. Building authentic connections here can open doors that traditional applications can’t.
Don’t underestimate LinkedIn either. Follow teams, engage with league posts, and connect with employees who work in roles you aspire to. A thoughtful message or question about their career journey can lead to valuable mentorship or job leads.
Step 4: Apply to NHL Job Openings
Once you’ve gained experience and built a strong network, it’s time to apply. You’ll find a wide range of openings across the league and team offices on the JobsInSports.com NHL Jobs Board.
Before you submit your application, tailor your resume and cover letter to the specific role. Emphasize relevant experience, technical skills, and your passion for hockey.
Some of the most common departments hiring include:
- Marketing & Sponsorship
- Player Development
- Operations & Logistics
- Communications & Public Relations
- Sports Science & Analytics
By aligning your strengths with these departments, you’ll stand out as a well-prepared, industry-aware candidate.
Entry-Level NHL Jobs to Get Your Foot in the Door
Everyone starts somewhere, and entry-level NHL jobs are designed to help newcomers build experience while contributing to team success. These roles are often fast-paced and hands-on, but they offer unmatched exposure to the professional hockey environment.
Here are some examples of NHL entry-level jobs:
- Ticket Sales / Inside Sales Representative: Many NHL teams run programs designed specifically for newcomers, including ticket sales or inside sales. These roles often come with training and mentorship.
- Game Operations Assistant: Events operations, in-arena promotions, pregame and intermission entertainment—this role often shows up in job listings marked as entry-level.
- Equipment Manager Assistant: Helps the Equipment Manager with gear logistics, repairs, and inventory; sometimes teams or affiliates will hire assistants without extensive experience.
Many NHL employees begin their careers in these positions, gaining valuable exposure before advancing into leadership, management, or executive roles.
How to Get a Job with the NHL Without Experience
You might be asking yourself, “How can I get a job with the NHL without experience?” The good news is that it’s possible. Success comes with persistence, creativity, and starting with small, meaningful steps.
Here’s how you can begin:
- Volunteer in local hockey programs or events. Your involvement shows your commitment to the sport and can help you build connections with people already working in professional hockey.
- Take online certifications in sports business, analytics, or event management to enhance your resume.
- Apply for NHL internships or positions with minor league or affiliate teams to gain entry-level experience.
- Network strategically. Attend career events and reach out to industry professionals. A simple follow-up can make a big difference.
Breaking into the NHL without prior experience isn’t easy, but it’s achievable. Every connection you make, every skill you develop, and every small role you take on brings you one step closer to your goal. Even entry-level positions or volunteer opportunities can open doors to full-time NHL careers. Stay persistent, be proactive, and approach each opportunity as a chance to learn and grow. With dedication and strategic effort, your passion for hockey can turn into a rewarding career at the professional level.
From here, you can explore NHL job opportunities across departments, discover entry-level roles, and see where your skills and interests best fit.
Explore NHL Job Opportunities Across Departments
The NHL employs thousands of professionals across many departments, each contributing to the league’s success on and off the ice. Whether your expertise is in data, fan engagement, or player performance, there’s a place for you.
The NHL employs thousands of professionals across many departments, each contributing to the league’s success on and off the ice. Whether your expertise is in data, fan engagement, or player performance, there’s a role that fits your skills and passion.
- Business & Marketing: Includes positions like Marketing Coordinator, Partnership Assistant, and Ticket Sales Representative—helping drive fan engagement, sponsorships, and revenue growth.
- Media & Broadcasting: Covers Digital Content Creators, Production Assistants, and Communications Coordinators who bring the NHL experience to fans worldwide.
- Player Health & Performance: Features roles like Athletic Trainer, Sports Scientist, and Strength & Conditioning Coach focused on player health and performance.
- Arena Operations: Encompasses Event Coordinators and Facilities Managers, ensuring smooth game-day operations and a top-notch fan experience.
- Data & Technology: A fast-growing area with NHL Analysts, Data Scientists, and IT Specialists using analytics, AI, and tracking technology to enhance gameplay and engagement.
Browse open roles now on NHL job listings to find your fit in the world of professional hockey.
Take the Next Step in Your NHL Career
Breaking into the NHL requires passion, persistence, preparation, and the right strategy. Whether you’re pursuing NHL internships, exploring entry-level NHL jobs, or working toward a leadership role, every step counts toward your professional hockey career.
At JobsInSports.com, we make that journey easier. As the largest sports job board and professional networking platform in the industry, we connect you directly with hiring managers, recruiters, and opportunities across the NHL and beyond.
Join The Network to access exclusive job postings, career resources, and insider connections that can help you stand out. Don’t just dream about working in the NHL. Take the next step toward making it happen.
Sign up today and start your path to a rewarding career in professional hockey.
