If you’ve ever watched a press conference after a big game, seen a headline about an athlete’s new endorsement, or scrolled through a viral team campaign on social media, you’ve witnessed the work of sports marketing PR in action. Sports Marketing PR (Public Relations) is one of the most exciting […]
Baseball is officially underway as players report to Spring Training camps throughout Florida and Arizona. In the MLB, Spring Training consists of practices and exhibition games before the regular season starts. It’s a great opportunity for players to focus on building their strengths, overcoming their weaknesses, and for brand new […]
In one email, your life changes. This morning, instead of running your usual reports, you’re reading a message from leadership centered on one scary term — new ownership. If you work in sports, you’re no stranger to ownership changes. In fact, there are several big-name organizations changing hands. Meredith Corp. […]
It’s your first day at your sports internship with an apparel company. You’re going into a meeting and tasked with taking notes for your department manager. Afterward, you report back to her to get her up to speed. This is when you freeze. You feel intimidated. Over your head. Uncomfortable. […]
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