Every Sunday, millions of fans tune in to watch NFL games, but the action does not stop when the clock hits zero. Behind the scenes, professionals working in NFL digital media jobs keep fans connected, entertained, and engaged through social media, video content, podcasts, and streaming platforms. This constant demand for fresh, engaging content has created a surge in opportunities for professionals who want to build a career in sports without ever having to step onto the field.
Want to discover what it takes to land a digital media job in the NFL? This article explores what NFL digital media jobs look like, the types of roles available, and the skills needed to succeed. Whether you are just starting your career or looking to take the next step in sports digital media, you will find practical insight here.
What Are NFL Digital Media Jobs?
At their core, NFL digital media jobs revolve around connecting fans with the game online. From social media management to video production and analytics, these roles are all about building excitement, driving engagement, and ensuring the NFL brand stays top of mind year-round.
Every NFL team, as well as the league itself, needs skilled digital professionals to manage websites, apps, podcasts, and video content. Exploring sports digital media jobs across the NFL highlights why this sector is considered the gold standard in sports digital media.
Why Choose a Career in NFL Digital Media?
Working in NFL digital media is more than a job. It offers a chance to be part of one of the most recognized sports brands in the world. NFL teams and the league’s digital branches reach millions of fans globally, making every post, video, or campaign impactful.
The growth of digital engagement in sports is undeniable. For instance, during the 2024 NFL season, the league recorded 1.2 billion social media engagements and 16 billion video views, reflecting a 21% increase from the previous year. Fans want content instantly, and the NFL meets that demand with innovative digital strategies. For those exploring different paths, top NFL careers provide insight into a wide range of off-the-field opportunities, including management, marketing, and media roles.
Types of NFL Digital Media Jobs
NFL teams reach millions of football fans across social media, video platforms, and apps, creating opportunities for digital media careers that shape how the game is experienced. Whether you’re producing videos, managing social content, or analyzing fan engagement, these roles put you at the heart of the NFL’s digital presence.
- Social Media Manager/Coordinator: Develops and executes content strategies across platforms like Instagram, Twitter, and TikTok. Being a social media manager or coordinator in the NFL requires creativity, trend awareness, and strong communication skills to engage fans in real-time, respond to feedback, and expand the team’s social presence.
- Content Creator/Video Editor: Produces highlight reels, behind-the-scenes footage, interviews, and promotional campaigns. Content creators or video editor candidates in the NFL need strong video editing and storytelling skills, along with the ability to translate live events and team culture into compelling digital content.
- Digital Marketing Specialist: Manages online campaigns, fan promotions, and advertising partnerships. To be a Digital Marketing Specialist in the NFL, you must have a combination of marketing strategy, data-driven decision-making, and collaboration with multiple departments to drive fan engagement and revenue through digital channels.
- Data/Analytics Specialist: A Data Specialist or Analytics Specialist in the NFL tracks and interprets fan engagement metrics, website traffic, and social media performance. They provide actionable insights to optimize content strategies, improve campaigns, and help teams better understand their digital audiences.
- Web/App Content Manager: Maintains and updates team websites and mobile applications with fresh content, news, and interactive features. A Website or Application Content Manager in the NFL must have attention to detail, an understanding of user experience, and collaboration with designers and developers to ensure that content is both engaging and accessible.
- Podcast/Audio Producer: An NFL Podcaster or Audio Producer creates and manages NFL-related audio content, including podcasts, interviews, and audio segments. Strong storytelling, audio editing skills, and knowledge of podcast distribution platforms are essential to connect with fans in a unique and immersive way.
- Digital Media Producer: Oversees the creation and distribution of multimedia content across digital platforms. A Digital Media Producer in the NFL ensures consistency in branding, aligns content with team goals, and coordinates creative efforts between video, social, marketing, and analytics teams.
Some of these roles are entry-level NFL jobs, while others require advanced experience and specialized skills.
Education and Skills Needed for NFL Digital Media Jobs
While passion for football is a plus, employers want NFL Digital Media candidates with the right education and skill set. Degrees in Communications, Marketing, Journalism, Sports Management, or Digital Media are common entry points.
Essential skills include:
- Strong writing and communication
- Video editing and graphic design (Adobe Creative Suite, Canva, Final Cut Pro)
- Social media management tools (Hootsuite, Sprout Social)
- Data analytics (Google Analytics, platform insights)
For students and recent grads, internships are the best starting point. Many gain experience and build connections through positions offered by NFL teams.
Salary Expectations in NFL Digital Media Jobs
Salaries in NFL digital media roles vary widely depending on experience, location, and specific job responsibilities. Here’s an overview of estimated pay ranges for key positions:
- Digital Media Producer: Typically earns between $69,000 and $109,000 annually, with an average base salary of approximately $81,000.
- Digital Content Producer: Generally receives between $63,000 and $109,000, with an average base salary of around $77,000.
- Social Media Producer: Earns between $61,000 and $110,000, with an average base salary of approximately $82,000.
- Digital Marketing Manager: Typically makes between $97,000 and $179,000, with an average base salary of about $130,000.
- Social Media Illustrator: Receives between $44,000 and $70,000, with an average base salary of approximately $54,000.
These figures are based on data from Glassdoor as of September 2025. While roles outside the NFL may offer lower pay, the visibility, prestige, and career growth opportunities associated with working for the league make these positions highly competitive and sought after.
How to Land NFL Digital Media Jobs
Breaking into NFL digital media requires persistence, preparation, and a strategic approach. Here are some proven steps to help you get started:
- Network with industry professionals: Building relationships is critical in sports media. JobsInSports.com’s The Network connects aspiring professionals with industry insiders, mentors, and hiring managers, giving you access to advice, job leads, and collaboration opportunities.
- Build a portfolio: Demonstrating your skills is essential. Even unpaid projects on YouTube, TikTok, or blogs show creativity, technical ability, and an understanding of digital storytelling. Highlight projects that showcase your ability to capture attention, analyze engagement, and tell compelling stories.
- Apply for internships: Many full-time NFL digital media jobs start with NFL internships. These positions offer hands-on experience, exposure to professional workflows, and opportunities to learn directly from the team’s media staff and league partners.
- Know where the jobs are: Digital media roles are often tied to team locations. Reviewing the list of NFL cities can help you understand where you may need to relocate and which markets are hiring.
- Consider draft-related roles: For those passionate about football scouting, talent evaluation, and live event coverage, NFL draft jobs offer a unique opportunity to work behind the scenes during one of the league’s most high-profile events. These roles often involve media production, social content creation, and analytics support.
By following these steps, you can build experience, develop a professional network, and position yourself to land a role in NFL digital media.
Challenges and Realities of Working in NFL Digital Media
Working in NFL digital media can be highly rewarding, but it comes with its realities:
- Long hours: Game days and major events often require real-time content creation and updates.
- High competition: Many talented candidates are drawn to NFL roles, making the job market competitive.
- Fast-paced environment: Deadlines are tight, and professionals must manage multiple projects simultaneously.
- Pressure to perform: Quality, accuracy, and engagement are critical, with content seen by millions of fans.
Despite these challenges, the rewards are significant:
- Directly engage with millions of fans across social and digital platforms.
- Create compelling stories that shape a team’s brand and influence the fan experience.
- Contribute to the legacy of one of the most influential sports leagues in the world.
For those who thrive under pressure, love sports, and are passionate about storytelling, a career in NFL digital media can be both exciting and fulfilling.
Kick Off Your Career in NFL Digital Media
If you love NFL football and want a career behind the screens, now is the time to take action. NFL digital media jobs let you combine creativity, technology, and a passion for sports to shape the fan experience every game day. From social media management and video production to analytics and marketing, there is a role where your skills can make an impact.
Start building your career by signing up with JobsInSports.com to explore the latest NFL jobs and internships. Connect with industry insiders and get advice by joining The Network, where professionals share insights, mentorship, and opportunities.
With the right skills, experience, and connections, you can turn your love of football into a thriving career in NFL digital media. Your future behind the screens starts today.
