Sports marketing strategies have long surpassed billboards, thirty-second television commercials, and one-minute radio spots. New-wave marketing techniques are being used every day to mobilize existing sports fans, draw in a new audience and generate additional organizational revenue. While big-market professional and collegiate teams have large merchandising profits and generational fan […]
Month: May 2013
Blazing The Path To Sports Agent Career
Perhaps you’ve watched Jerry McGuire a dozen times. You’ve dreamed for years of being the one to show that NFL star the money. If this is you, then you’re looking for information about how to build a sports agent career. Here are a few things to consider in the pursuit […]
The Best Jobs in Pro Sports Do Not Belong to the Athletes
Back in February, Forbes Magazine ran an article about the ten best careers in the field of sports. The list was created by a company called CareerCast and was based on factors like “physical demands, degree of competitiveness, mid-level incomes, income growth potential, and stress factors like deadlines and travel.” […]
Jobs In Sports Insight: Sports Account Executive
An Account Executive is a senior-level position within a sports team’s sales department. It’s an exciting, fast-paced job that requires natural communication skills, charisma, and salesmanship. Though the position exists in many industries, within the sports realm, its responsibilities include group ticket sales and working with clients who advertise with the […]