Advice & Education

According to the American Marketing Association (AMA), marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” That’s a mouthy way of explaining that successful marketers effectively communicate a product’s value to customers. […]

In the sphere of sports business, relationship building is nearly as important as the results you produce. Exceeding corporate sponsorship sales quotas or accurately projecting your organization’s annual marketing budget are tangible results that look great come review time. The ability to present your accomplishments to management as a way […]