Author: Georgetown University School of Continuing Studies

Can a Soccer Club Change the World? Georgetown and FC Barcelona Will Give It a Try

This article originally appeared in Georgetown University School of Continuing Studies: Sports Industry Management. FC Barcelona wants to change the world, and it’s remarkably well-positioned to do so. For those whose only knowledge of “football” involves an oval-shaped ball that is carried or tossed across a goal line, this is something […]

Why Social Media May Hurt An Athlete’s Brand Management

By Daniel G. Kelly II, Ph. D On January 15, 2017, following the Pittsburgh Steelers’ playoff victory over the Kansas City Chiefs, All-Pro Wide Receiver Antonio Brown broadcasted a 17-minute video of the post-game celebration on Facebook Live. Brown, who currently has a 6-figure endorsement deal with Facebook, posted the live […]

“How Do You Get Your Sports?” SIM Surveys Show New Media Having an Impact

This article originally appeared in Georgetown University School of Continuing Studies: Sports Industry Management. How are true sports fans following their favorite teams in the sports-saturated Washington, D.C., market? Are they using more mobile devices? Watching less TV?  Maybe even cutting their cable cords and abandoning television entirely? Fortunately, Georgetown […]