When it comes to finding jobs in sports marketing, you need to understand how to stand out. Writing a strong resume and expanding your network are great ways to start. Also, focus on expanding your knowledge and expertise in marketing. No matter where you are in your career, finding opportunities […]
Tag: brand management
Why Social Media May Hurt An Athlete’s Brand Management
By Georgetown University School of Continuing Studies Advice & Education, Industry Experts 1 comment
By Daniel G. Kelly II, Ph. D On January 15, 2017, following the Pittsburgh Steelers’ playoff victory over the Kansas City Chiefs, All-Pro Wide Receiver Antonio Brown broadcasted a 17-minute video of the post-game celebration on Facebook Live. Brown, who currently has a 6-figure endorsement deal with Facebook, posted the live […]