Our digitally connected world is full of social media tools that have created a share-share-share itch that’s only scratched with viral videos, retweeted quips, and a 24/7, always-breaking news cycle. Tried-and-true marketing techniques mash against new school marketing trends demanding industry professionals that can handle both new and old ways […]
The early days of televised professional sports transformed athletes and even coaches into celebrities. Vince Lombardi, Joe Namath, and other on-field stars became household names, much like the film and television stars of Hollywood. At the time, sports writers were simply messengers for those on the field to address fans […]
The youngest among us can’t remember a time when the City of Angels hosted professional football. The Dodgers, Angels, Lakers, Clippers, Kings, and Ducks have mostly kept sports fans’ attention occupied for the last 20 years. The beaches, music and movie stars, nightclubs, museums, parks, and sunshine have helped too. […]
Professional sports teams are flush with money. Salary caps are bloating, broadcasting rights fees are escalating, and franchise values are growing at record paces. New technologies coupled with “internet everywhere” is creating scores of new revenue streams for fans who can now consume games, analysis, and statistics from practically anywhere. […]
Conflict is essential to the popularity of sports. Baseball, football, basketball, soccer, and hockey clubs clash for championships, eternal glory, and bragging rights. Professionals in golf, tennis, skiing, surfing, and mixed martial arts compete for big checks, trophies, and the right to be called number one in the world. This […]
Games of sport are a convergence of mind and body. Athletes use their intellect to memorize complicated offensive play calls and tricky defensive sets along with opponents’ scouting reports. While important, it’s nothing unless matched with a finely tuned vessel. The body is an athlete’s true tool of the trade—unique […]
Serena Williams celebrated her 20th year in professional tennis with 53 victories, $10.5 million in winnings, three Grand Slam titles, and countless rounds of applause from adoring fans. Fierce dominance made Serena’s 2015 one for the ages—number one by a mile in the WTA ranking and the highest on-court earner […]
Months of training, buckets of sweat and tears, along with strains, pulls, and calluses, all precede marathon day. Despite the grueling nature of long-distance races, we can’t get enough of them. To suggest long-distance road races—marathons, half-marathons, 8Ks, and 5Ks—are popular would be an understatement. According to Fortune, “There were […]
Outfielder Jason Heyward reportedly left about $16 million on the negotiating table by choosing the Cubs over the Nats and Cardinals this past offseason. An exception to the rule, if there ever was one. Fact: you and your favorite athlete want to make more money. Getting the dollars you want—from […]
Boston, Massachusetts, goes by many names—Beantown, The City on a Hill, America’s Walking City, and The Cradle of Liberty, to name a few. But, above all else, sports fans should know Boston as TitleTown; dozens of major professional sports championships make it an apt nickname. Cities across America describe themselves […]
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