Do you know anyone with the title “data scientist” embossed on their business card? Me neither, which is to be expected from a career with so much demand. Companies across the sports industry are amassing petabytes of data on the performance of athletes and the consumption habits of fans. Without […]
Transcendent athletes like Deion Sanders and Bo Jackson had the combination of passion, moxie, strength and speed to run down fly balls in the summer and then smother receivers and run over linebackers, respectively, in the fall. But Sanders hasn’t played professionally in a decade and Jackson hung up his […]
Apps like MLB.TV proves that the successes of sports leagues are now defined by more than its superstars and playoff thrills. It’s harder than ever to snag the attention of sports fans—24/7 television networks, sports talk radio stations, a plethora of content websites, sports-centric podcasts, and access to games, both […]
The decisions made by politicians in America’s capital affect millions of people across the country and, in some cases, billions more around the world. Bills become laws in Capital Building chambers, decisive executive action is taken within the walls of the White House, and Supreme Court Justices weigh in on […]
Our digitally connected world is full of social media tools that have created a share-share-share itch that’s only scratched with viral videos, retweeted quips, and a 24/7, always-breaking news cycle. Tried-and-true marketing techniques mash against new school marketing trends demanding industry professionals that can handle both new and old ways […]
The early days of televised professional sports transformed athletes and even coaches into celebrities. Vince Lombardi, Joe Namath, and other on-field stars became household names, much like the film and television stars of Hollywood. At the time, sports writers were simply messengers for those on the field to address fans […]
The youngest among us can’t remember a time when the City of Angels hosted professional football. The Dodgers, Angels, Lakers, Clippers, Kings, and Ducks have mostly kept sports fans’ attention occupied for the last 20 years. The beaches, music and movie stars, nightclubs, museums, parks, and sunshine have helped too. […]
Professional sports teams are flush with money. Salary caps are bloating, broadcasting rights fees are escalating, and franchise values are growing at record paces. New technologies coupled with “internet everywhere” is creating scores of new revenue streams for fans who can now consume games, analysis, and statistics from practically anywhere. […]
Conflict is essential to the popularity of sports. Baseball, football, basketball, soccer, and hockey clubs clash for championships, eternal glory, and bragging rights. Professionals in golf, tennis, skiing, surfing, and mixed martial arts compete for big checks, trophies, and the right to be called number one in the world. This […]
Games of sport are a convergence of mind and body. Athletes use their intellect to memorize complicated offensive play calls and tricky defensive sets along with opponents’ scouting reports. While important, it’s nothing unless matched with a finely tuned vessel. The body is an athlete’s true tool of the trade—unique […]
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